Compare tools
Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.
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Instantly AI
✓ verifiedFreemium
Sales engagement platform with outreach, lead database and CRM; very high traffic.
2.3M visits/mo
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Clay
✓ verifiedFreemium
A GTM data and automation platform that enriches records from 200+ providers and runs AI agent workflows for outbound sales.
1.5M visits/mo2.0K saves
Pricing
Marketing Hub Professional: SGD 1,120 /mo
Marketing Hub Enterprise: SGD 5,100 /mo
Growth (Outreach): $37 /mo
Hypergrowth (Outreach): $97 /mo
Light Speed (Outreach): $358 /mo
Enterprise (Outreach): Custom
Growth (SuperSearch): $47 /mo
Supersonic (SuperSearch): $97 /mo
Hypergrowth (SuperSearch): $197 /mo
Enterprise (SuperSearch): Custom
Growth CRM: $47 /mo
Hyper CRM: $97 /mo
No public pricing
Free trial available
Core features
- ✦CRM
- ✦Marketing Automation
- ✦Sales Automation
- ✦Customer Service Tools
- ✦Content Management
- ✦Operations Management
- ✦B2B Commerce Tools
- ✦AI-powered features
- ✦Unlimited email accounts and warmups
- ✦AI-powered lead enrichment and personalization
- ✦Advanced lead filtering and buying signals
- ✦Unibox for managing conversations
- ✦Campaign pipeline analytics
- ✦Deliverability tools
- ✦Data enrichment waterfall (200+ providers)
- ✦AI research agents (Claygents)
- ✦Buying signals and intent tracking
- ✦Native outbound sequencer
- ✦CRM enrichment and ad audience sync
- ✦API/CLI and integrations (Salesforce, MCP)
Use cases
- →Generate leads through content, AI, and automation.
- →Automate sales prospecting and engage high-value leads.
- →Scale customer service with an AI customer agent.
- →Create and manage content for your audience.
- →Streamline sales processes and close more deals.
- →Improve customer retention and support at scale.
- →Scaling outreach campaigns
- →Finding and closing ideal clients
- →Improving email deliverability
- →Automating email follow-ups
- →Managing sales conversations
- →Optimizing campaigns for revenue
- →Building and enriching prospect lists
- →Automating outbound campaigns
- →Keeping CRM data clean
- →Lead scoring and TAM sourcing
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