Clay

What it does

Clay is an all-in-one platform that helps B2B businesses run personalized outbound campaigns at scale. We combine the best of 50+ data providers—and the power of AI—to transform your sales process. Access 100+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.

How to use: Build workflows by connecting to data sources, enriching leads, scoring accounts, and automating outreach using integrations with your CRM, email sequencer, and other GTM tools.

Core features

• ✦Multi-provider data enrichment
• ✦AI formula generator
• ✦AI research agent
• ✦Personalized copywriting
• ✦CRM enrichment & hygiene
• ✦TAM sourcing
• ✦Account & lead scoring
• ✦Intent data
• ✦Automated inbound & outbound

Use cases

• →RevOps: Prospect, enrich, and clean your CRM automatically.
• →Sales: Automate your prospecting and research.
• →Growth marketing: Run targeted campaigns across every channel.
• →Enterprise: Build the data foundation for any GTM workflow.
• →Startups: Launch growth campaigns quickly without adding headcount.