Enterprise platform that keeps a brand's location, listings and content data accurate across search engines, maps and AI answer engines.
What it does
Yext is an enterprise digital presence platform that manages a brand's structured data (locations, hours, listings) across publishers like Google, Apple, Facebook and Bing, and increasingly feeds that verified data to AI search and answer engines like OpenAI. It also includes tools for reviews management, local pages, on-site search and AI visibility monitoring across thousands of business locations.
Core features
Centralized Knowledge Graph for brand and location data
Automated listings management across major publishers and AI engines
AI search visibility monitoring and competitor tracking ('Scout')
Reputation and review management tools
AI-generated local pages and social content
Site search product for building on-site intelligent search
Industry-specific solutions for retail, healthcare, financial services and hospitality
Best for
→Keeping store hours and location details consistent across the web
→Monitoring how a brand appears in AI-generated search answers
→Managing online reviews and reputation at scale for multi-location brands
→Auto-generating local landing pages for each business location
→Distributing on-brand content to directories, maps and AI engines