WorkMagic

What it does

WorkMagic is a marketing science and experiment platform designed to unlock the full potential of marketing efforts. It specializes in incrementality-based attribution, custom-built for each brand, to optimize for incrementality. WorkMagic empowers e-commerce brands to measure the true impact of their marketing efforts through marketing experimentation and measurement. It offers features like Geo Incrementality Testing, Incrementality-based Attribution, and Incrementality-calibrated MMM (Marketing Mix Modeling).

How to use: To use WorkMagic, connect your store and marketing/sales channels to the platform. Then, schedule and run incrementality tests. Review the test results to calibrate your attribution model and gain actionable insights for budget allocation.

Core features

• ✦Incrementality-based Attribution
• ✦Geo Incrementality Testing
• ✦Incrementality-calibrated MMM (Marketing Mix Modeling)
• ✦Automated Incrementality Testing
• ✦Marketing Halo Effect Measurement
• ✦Actionable Insights for Budget Allocation

Use cases

• →Measuring the incremental impact of marketing channels or campaigns using Geo Incrementality Testing.
• →Refining data-driven attribution models with incrementality tests for accurate marketing performance measurement.
• →Optimizing media budgets across channels using incrementality test results integrated into MMM.
• →Uncovering TikTok’s incremental impact on DTC site and its halo effect on Amazon.