Multi-signal ad attribution platform for e-commerce that triangulates tracking, surveys, and marketing-mix modeling to reveal true ROAS.
What it does
TrueROAS is an ad-attribution and tracking platform for e-commerce stores that combines server-side conversion tracking, post-purchase surveys, and AI-based marketing-mix modeling to reconstruct which ads actually drive sales after iOS privacy changes. It feeds this performance data back into Meta and Google Ads Manager and exposes it to AI assistants via an MCP integration, pricing itself as a percentage of tracked ad spend that scales with store revenue.
How to use: Connect your Shopify or WooCommerce store to TrueROAS. The platform automatically tracks ad performance, identifies high-performing creatives and channels, and helps you scale winners while cutting losers. Use the insights to optimize ad campaigns on Facebook and Google.