SMS marketing tool for affiliate and lead-gen marketers to track conversions and auto-optimize sends via A/B testing and autopilot.
What it does
SMSGenius is an SMS marketing tool aimed at affiliate marketers and lead-generation businesses. It tracks clicks, conversions, and micro-conversions with its own click-tracking system, lets users personalize messages and run A/B tests on copy, routes, and sender IDs, and offers real-time audience segmentation plus an autopilot mode that pauses sends if performance thresholds aren't met.
Core features
Built-in click and conversion tracking with postback URLs
Dynamic message personalization and A/B testing of texts, routes, and sender IDs
Real-time, auto-updating audience segmentation by behavior and demographics
Batch delivery with live stop/go control on underperforming variants
Autopilot mode that pauses sends based on ROI, CTR, or CVR thresholds
Built-in link shortener with purchasable private short domains
Best for
→Affiliate marketers optimizing SMS campaign profitability
→Businesses running SMS-based lead generation
→Marketers testing message copy, routes, and sender IDs for performance
→Teams needing granular, real-time audience segments for SMS sends