Native desktop SEO app covering rank tracking, log-file analysis and AI-search (GEO) visibility across macOS, Windows and Linux.
What it does
SEO Utils is a native desktop SEO suite covering traditional search, local SEO and AI-answer-engine optimization. It tracks rankings across Google, Bing and AI engines like ChatGPT and AI Overviews, analyzes server log files for bot activity, and offers an MCP server so AI assistants can query the data directly.
How to use: Download and install the SEO Utils desktop application on macOS, Windows, or Linux. Plug in your DataForSEO API key for backlink and traffic data. Use the various tools within the app for keyword research, rank tracking, and other SEO tasks.
Core features
Rank tracking across Google, Bing, AI Overviews, AI Mode and ChatGPT
Log-file analysis of crawler traffic from Googlebot, GPTBot and others
Local/Google Maps rank-tracking grids
Natural-language querying of SEO data via MCP-compatible AI clients
NLP-based content and entity/topic scoring
Semantic keyword clustering using embeddings
White-labeled client reporting and multi-workspace management
Best for
→Agencies managing multiple client SEO workspaces
→Marketers tracking how AI search engines cite their site
→Local businesses tracking Google Maps rankings
→Technical teams auditing bot crawl behavior via log files
Toolspool rankingby monthly traffic