Scrumball

What it does

Scrumball is an AI-powered influencer marketing platform designed to launch influencer campaigns within minutes. It offers a hands-free solution for brands by leveraging a team of five specialized AI agents (Lillian, Hunter, Charlie, Max, and Tracy) to automate brand analysis, creator discovery, outreach, campaign management, and ROI tracking from a database of over 120 million influencers. Scrumball aims to deliver smarter campaigns, faster execution, and measurable results, allowing brands to save time, increase engagement, and scale their campaigns effortlessly.

Core features

• ✦AI-powered Influencer Discovery (120M+ profiles, AI matching)
• ✦Automated Outreach (AI-crafted emails, auto follow-ups, negotiation support)
• ✦Influencer Management (All-in-one platform for campaigns and conversations)
• ✦Performance Tracking (Real-time content, engagement, conversions, automated ROI reports)
• ✦Team Collaboration (Influencer status tracking, overlap prevention)
• ✦5 specialized AI agents (Lillian, Hunter, Charlie, Max, Tracy)
• ✦Competitive Campaign Monitoring
• ✦Influencer Profile Analytics (96+ metrics)

Use cases

• →Finding TikTok creators in the US reviewing wireless earbuds.
• →Finding YouTube pet creators in the US for dog accessories.
• →Finding Instagram creators for specific brands like vivaia.com.
• →Sharing a brand's sustainability story with like-minded communities, as demonstrated by VIVAIA's success in reducing marketing costs by 27% and achieving 148% higher engagement.
• →Automating repetitive tasks in influencer marketing to free up human teams for strategy and creativity.