Reworked AI
AI scoring platform ('Betty') that ranks homeowner leads for roofing and real estate investor direct-mail campaigns.
What it does
Reworked AI is a lead-scoring platform for the roofing and real estate investment industries, using an AI model called Betty to analyze demographic and behavioral data across tens of millions of homes to predict which prospects are most likely to convert. It also offers automated, branded direct-mail campaigns targeted using this scoring.
Core features
AI-driven lead/opportunity scoring across millions of homes
Industry-specific models for roofing and real estate investors
Integration with EagleView for roof condition data
Automated branded direct-mail campaign sequences
Land and home motivated-seller scoring for investors
Claimed coverage of 97% of U.S. homes
Best for
→Roofing companies prioritizing which homeowners to target for outreach
→Real estate investors identifying motivated sellers for direct mail
→Home services businesses reducing wasted marketing spend on unqualified leads
Pricing
Opportunity Intelligence
$1.79/opportunity
Direct mail sequence
$2.71/sequence