realeye.io
Webcam-based online eye-tracking platform for running remote research studies with heatmaps, attention/emotion analytics and surveys.
What it does
RealEye.io is an online research platform that uses participants' webcams to run eye-tracking studies on images, videos or live websites, without any software install. It also captures mouse and keystroke data, facial-emotion coding, and provides a dashboard with heatmaps, fixation replays and data export.
How to use: Users can create studies using images, videos, or live websites as stimuli, gather data via a single link, and analyze the data using an online dashboard or by exporting it to other tools.
Core features
Webcam-based eye tracking with no software install
Study builder for images, video or live-website stimuli
Facial coding for detecting emotions like happiness or surprise
Mouse and keystroke tracking
Heatmaps and fixation-plot analytics dashboard
Access to a pool of hired panel participants
API/data export for external analysis
Best for
→UX researchers testing attention on designs or websites
→Marketers testing ad or video engagement
→Academic researchers running remote eye-tracking studies
→Retail teams doing shelf and packaging testing
Pricing
Standard
$825/month
Standard, billed annually
$9,900/year
Toolspool rankingby monthly traffic