Positional

What it does

Positional is a modern toolset designed for content and SEO teams to scale their content channels faster and drive more traffic from organic search. It connects the workflow from end to end, from keyword research to content optimization and analytics, focusing on results rather than vanity metrics. Positional offers a suite of tools including Optimize, Content Analytics, Buyer Journeys, Internals, Keyword Research, Keyword Tracking, Keyword Clustering, Competitor Research, Social Listening, AutoDetect, Editorial Calendar, and Site Audit.

How to use: Positional can be used by starting a free trial and exploring the various tools available. Users can conduct keyword research, optimize content with intelligent recommendations, analyze user behavior, streamline internal linking, manage editorial calendars, and audit their website for SEO issues. The platform offers integrations with tools like Google Docs and Slack.

Core features

• ✦Keyword Research
• ✦Content Optimization
• ✦Content Analytics
• ✦Internal Linking
• ✦Editorial Calendar
• ✦Site Audit
• ✦AI Content Detection
• ✦Competitor Research
• ✦Social Listening
• ✦Buyer Journey Analysis

Use cases

• →Improving search rankings for blog posts
• →Identifying and fixing SEO issues on a website
• →Analyzing user behavior to optimize content
• →Streamlining internal linking strategies
• →Managing content calendars for multiple content types
• →Detecting AI-generated content
• →Discovering keyword gaps compared to competitors
• →Monitoring brand mentions on social media