PlutoBa
verifiedFreemiumplutoba.com
AI creator-vetting tool that scores influencer authenticity, brand safety, and fair rates for brands and agencies screening partners.
What it does
PlutoBa analyzes influencer accounts on TikTok, Instagram, and YouTube to produce a single trust score covering fake-follower detection, brand-safety risk, and rate benchmarks. It serves brands and agencies vetting creators before partnering, and also gives creators a public page to screen incoming brand offers. Assessments come in a quick 'Standard' tier and a deeper 'Deep' analysis tier.
Core features
Fake-follower and audience-authenticity detection
Brand-safety risk scoring from post and comment analysis
Automated rate benchmarks by creator tier and niche
AI-generated personalized outreach messages
Verified public creator profile pages for brand vetting
Campaign and partnership performance tracking
Best for
→Vetting influencers before signing a sponsorship deal
→Screening incoming brand partnership offers as a creator
→Benchmarking fair rates for a creator campaign
→Detecting fake followers or bought engagement
→Tracking ongoing influencer campaign performance
Pricing
Starter
$69/month
Growth
$159/month
Scale
$299/month