Pathex

What it does

This solution combines video sensors and AI models to provide real-time audience analytics and targeted ad delivery to live audiences. Brands can track real-time offline advertisement performance and receive actionable insights on the performance dashboard.

Core features

• ✦Real-time audience analytics
• ✦Targeted ad delivery
• ✦Offline advertisement performance tracking
• ✦Actionable insights dashboard

Use cases

• →A retail store uses the system to display ads tailored to the demographics of shoppers currently in the store.
• →A stadium uses the system to show different ads based on the audience segments present during a game.