Pathex
pathex.io
Real-time audience analytics and targeted ad delivery for offline advertising.
What it does
This solution combines video sensors and AI models to provide real-time audience analytics and targeted ad delivery to live audiences. Brands can track real-time offline advertisement performance and receive actionable insights on the performance dashboard.
Core features
Real-time audience analytics
Targeted ad delivery
Offline advertisement performance tracking
Actionable insights dashboard
Best for
→A retail store uses the system to display ads tailored to the demographics of shoppers currently in the store.
→A stadium uses the system to show different ads based on the audience segments present during a game.