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Incremental ai (Tradeswell ai)

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Causal-measurement platform showing retail brands which commerce-media spend actually drives incremental sales.

What it does

Incremental provides causal intelligence for commerce and retail media, replacing ROAS with daily signals on what truly drives sales and where to invest the next dollar. It tracks billions of data points across products and channels for large brands.

How to use: To use Incremental, book a demo with their sales team to explore tailored solutions for your retail media needs. The platform helps measure retail media performance, optimize campaigns, plan scenarios, and analyze commerce data.

Core features

  • Causal measurement and reporting
  • Campaign optimization
  • Planning and forecasting
  • Commerce Graph data
  • Daily incremental sales signals

Use cases

  • Measure true incremental ad impact
  • Optimize retail media spend
  • Forecast and plan commerce campaigns
  • Replace ROAS with causal metrics