Customer-context platform enriching your data with 1,500+ consumer signals on 240M US adults to power predictions via API, MCP or batch.
What it does
Faraday is a customer-context platform that enriches a company's first-party data with the Faraday Identity Graph, over 1,500 consumer attributes on roughly 240 million US adults, and builds custom predictive models such as propensity, churn, next best offer and personas. Context and scores are delivered via API, an MCP server, a dashboard or batch into the customer's stack.
How to use: Connect to your existing data sources, declare your prediction objectives, review automatic reporting, and deploy your predictions anywhere. Faraday provides built-in consumer data, AI agents, and bias management.
Core features
Faraday Identity Graph: 1,500+ signals on ~240M US adults
On-demand data enrichment
Custom predictive models (propensity, churn, LTV)
Persona clustering and segment insights
Delivery via API, MCP, dashboard and warehouse integrations
SOC 2 Type II, HIPAA, GDPR and CCPA compliant
Best for
→Enriching lead and customer lists
→Predicting conversion and churn
→Personalizing marketing and offers
→Grounding AI agents with consumer context
Toolspool rankingby monthly traffic