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BooleanMaths Pulse

What it does

BooleanMaths is a marketing analytics and attribution platform designed for D2C brands. It helps marketers drive measurable results by providing accurate attribution, Conversion APIs, and real-time insights. The platform maps complete User Journeys from Discovery (Ads, Social Media) to Conversion Purchase, uses fingerprinting to track visitors across sessions, and offers no-code API Integrations to feed high-value data directly to Ad campaigns.

How to use: To use BooleanMaths, install the pixel via the Shopify app or directly, connect your ad accounts (Meta and Google Ads), configure Conversion APIs to pass first-party data, and set up influencers to track social media campaigns.

Core features

  • ✦Accurate Marketing Attribution
  • ✦Conversion APIs
  • ✦Real-time Insights
  • ✦User Journey Mapping
  • ✦Fingerprinting for Visitor Tracking
  • ✦No-code API Integrations

Use cases

  • →Optimizing ad spend on Meta and Google Ads with conversion APIs.
  • →Tracking true conversion paths to understand customer decisions.
  • →Boosting ad performance with accurate attribution and real-time insights.