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PlutoBa
✓ verifiedFreemium
AI creator-vetting tool that scores influencer authenticity, brand safety, and fair rates for brands and agencies screening partners.
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Pricing
Starter: $69/month (30 standard + 15 deep assessments/month)
Growth: $159/month (100 standard + 50 deep assessments/month)
Scale: $299/month (200 standard + 100 deep assessments/month)
Core features
- ✦Fake-follower and audience-authenticity detection
- ✦Brand-safety risk scoring from post and comment analysis
- ✦Automated rate benchmarks by creator tier and niche
- ✦AI-generated personalized outreach messages
- ✦Verified public creator profile pages for brand vetting
- ✦Campaign and partnership performance tracking
Use cases
- →Vetting influencers before signing a sponsorship deal
- →Screening incoming brand partnership offers as a creator
- →Benchmarking fair rates for a creator campaign
- →Detecting fake followers or bought engagement
- →Tracking ongoing influencer campaign performance
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