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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.

Instories logo
Instories
✓ verifiedFreemium

Mobile-first design app for making social-media stories, reels and images from templates, with built-in AI editing tools.

41K visits/mo
53K visits/mo
Icon logo
Icon
✓ verifiedPaid

Done-for-you service producing human-filmed UGC video ads, plus software to track and manage the creative.

150K visits/mo
236K visits/mo
Powtoon logo
Powtoon
Freemium
616K visits/mo
Pricing

No public pricing

Basic: $6.9 /mo
Premium: $14 /mo
Ultimate: $29 /mo
6 human UGC ads: $999 (2 creators x 3 ads)
Basic: USD 69
Premium: USD 99
Business: USD 149
LITE: $15/mo (billed yearly)
PROFESSIONAL: $40/mo (billed yearly)
BUSINESS: $85/mo (billed yearly)
Core features
  • Story, reel and image templates
  • AI background removal
  • Face editor and retouching
  • AI image and video generation
  • Short-clip (Shorts) maker
  • Captions and subtitles
  • AI-powered text generation
  • Grammar checking
  • Bug fixing
  • Translation
  • Customizable settings (role, language, tone, length, format)
  • 90+ templates for various writing needs
  • Compatibility with Web, Chrome, Windows, and Mac
  • Managed UGC ad production with real creators
  • Script writing and creator coaching
  • Video editing and delivery
  • Admaker 2.0 software to track, reuse and analyze ad assets
  • AI-powered logo generation
  • Customizable logo designs
  • Wide range of industries supported
  • Multiple virtual designers
  • Web-ready, social media, and print-ready files
  • AI doc-to-video conversion
  • AI scriptwriter and text-to-speech
  • AI avatars with lip-sync
  • 4M+ stock media library
  • Character builder
  • Screen and camera recording
  • Brand management and templates
  • Captions and multi-language translation
Use cases
  • Creating Instagram or TikTok stories and reels
  • Producing branded social posts quickly
  • Editing product and profile photos
  • Turning long videos into short clips
  • Generating articles, papers, reports, stories, ads, and jokes
  • Writing assistance for students, teachers, writers, and business professionals
  • Creating content for social media, email, and other platforms
  • Translating text into multiple languages
  • Improving grammar and fixing writing errors
  • Sourcing UGC video ads for DTC brands
  • Scaling paid-social creative
  • Managing and analyzing ad performance
  • Creating a logo for a new business
  • Redesigning an existing logo
  • Generating logos for various industries
  • Designing logos for social media profiles
  • Creating print-ready logos for business cards and marketing materials
  • Creating marketing videos for brand awareness and lead generation
  • Developing training videos for employee onboarding and skill development
  • Designing internal communications videos for employee engagement
  • Producing educational videos for classroom lessons
  • Crafting sales videos for product demos and promotions
  • Making HR videos for recruitment and onboarding
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