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Side-by-side features, use cases and pricing — because the right pick depends on your job and budget, not just the ranking.
⇄ Comparison dimension — pick the market you're actually shopping in
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Shown
✓ verifiedFreemium
AI ad platform that creates, launches and auto-optimizes campaigns across Google, Meta, TikTok and more.
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Search Atlas
✓ verifiedFree trial
Search Atlas AI SEO platform for automation and scaling; established niche product.
229K visits/mo
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Shown
✓ verifiedFreemium
AI platform that creates, publishes and continuously optimizes ad campaigns across Google, Meta and TikTok for small businesses.
53K visits/mo1.2K saves
Pricing
Free: $0 (2 campaigns)
Starter: $29/mo (3 campaigns, 7-day free)
Advanced: $120/mo (20 campaigns)
Free trial available
Starter: $99/mo (1 OTTO SEO project, 1 seat)
Growth: $199/mo (2 projects, 3 seats)
Pro: $399/mo (4 projects, 5 seats)
Agency: $999/mo (10 projects, 10 seats)
Free trial available
Free: $0/month (2 campaigns)
Starter: $29/month, 7-day free trial (3 campaigns)
Advanced: $120/month, 7-day free trial (20 campaigns)
Free trial available
Core features
- ✦AI ad copy and creative generation
- ✦Multi-platform campaign launch (Google, Meta, TikTok, Microsoft, X)
- ✦24/7 automatic optimization
- ✦Unified performance dashboard
- ✦Chat-based marketing assistants
- ✦App and asset integrations
- ✦AI-driven SEO automation
- ✦Keyword research
- ✦Content optimization
- ✦Site auditing
- ✦Rank tracking
- ✦Link building
- ✦Local SEO
- ✦Google Ads campaign creation
- ✦AI-generated ad copy and banner creatives
- ✦24/7 automated campaign optimization (pausing keywords, A/B testing, retargeting suggestions)
- ✦Chat-based AI marketing strategist and ad-platform assistants
- ✦Cross-channel dashboard for campaign performance
- ✦E-commerce and CRM integrations (Shopify, WordPress, Mailchimp, etc.)
- ✦Option to use Shown's own ad accounts or link your own
Use cases
- →Running ads without expertise
- →Automating campaign optimization
- →Managing multi-channel ad budgets
- →Automate SEO tasks to save time and resources
- →Improve website rankings in search results
- →Generate more leads and sales from organic traffic
- →Create and manage profitable Google Ads campaigns
- →Scale SEO efforts for multiple websites or clients
- →Small businesses running ads without in-house marketing expertise
- →Agencies managing multiple ad platforms from one dashboard
- →Testing new ad creatives and targeting automatically
- →Consolidating ad budget management across channels
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